Creating a personal brand is all about setting yourself apart from the competition. Your personal brand is what makes you and your business unique — it’s what makes you a relatable, authentic, go-to professional instead of just blending in with everyone else in your field. While putting together your personal brand involves a lot of different parts — from how your website looks to your logo to the words you use to tell your story (p.s. I included a link to help you create the BEST words for your story, thank me later)– your personal brand photos can really make or break your entire image.
So how can you make sure your personal brand photos really pop? Here are a few things to consider before getting in front of the camera.
Put your best face forward for your personal brand photoshoot by hiring a professional hair/makeup artist. Makeup never looks as vibrant behind the camera as it does in real life — a professional will know exactly how much makeup to put on to make you really shine. Plus, a pro will be able to make your vision come to life better than you can, whether you want a look that will make you look fun, young, sophisticated, or somewhere in between! We work with the most amazing makeup artists in the area. They not only make you look amazing, but help you feel it too. They are amazing at what they do, but have equally amazing personalities.
Choose clothing that makes you feel confident and that tells your audience about who you are. Most photographers allow for an outfit change or two as part of their personal brand photography package, which is a great way to try out a few looks if you can’t decide! We work with our clients on the front end to help choose looks. If needed, we’ll even meet you to shop for a few items.
Try using a few props to better tell the story of who you are and what you do. If you’re a blogger, get a shot of you writing at your desk. If you’re a florist, ask your photographer to snap a few shots of you arranging some blooms. Don’t be afraid to get a little creative with it! This is the part to have fun and let your personality and skills shine.
Remember: your personal brand should be an accurate reflection of you. As long as you’re sharing your authentic self with the world, your intended audience will eat it up. Your personal brand photoshoot shouldn’t be about trying to be something you’re not (insert a big AMEN here) — it’s about making sure you present the absolute best and most confident version of yourself to the world. So embrace those qualities that make you uniquely you!
We are happy to set up a meeting to discuss creating a personal branding shoot for you. Click HERE to get the process started.