The images you use to market your property are important. Will good enough cut it for your clients? Images give people an idea of what the property is like and when they have been done well, they also increase the online trust factor, showings, and ultimately profit.
We don’t want you to cringe when you view your listings online. New technology is definitely amazing, but iPhone photos are absolutely not good enough to give prospective home buyers a good idea of what a property is like. Having a “good enough” mentality can cost you visits to the property and money.
Low-quality iPhone shots communicate low quality but professional photos communicate high quality and will help you get more foot traffic and ultimately expeditious sales.
Professional photos will do a lot more than increase your bottom line. Professional photos also increase the buyers’ perception of you and your property which ultimately builds and creates trust. Trust is one of the keys to having a successful business and the photographs that you use will either build trust or create doubt in you as a realtor and business owner.
Impressive, professional photos communicate that you care about the properties you show AND your buyers’ experience. When a potential buyer trusts you, they feel safe within one of the biggest investments they will make.
On the other hand, dark images may make you look sketchy. Tilted walls may make you look unreliable. Messy rooms will make you look unpleasant. Are you a sketchy scammer, an unreliable flake, or just trying to get a quick sale?
Your property listing photos are a reflection of you, not just a representation of your property. Is “good enough” still a good idea?
To take it further, the Center for Realtor Development provides some telling information. Check these stats:
Homes with high quality photos sell 32 percent faster. Homes with more photos sell faster, too. A home with one photo stays on the market an average of 70 days however a home with 20 photos spends 32 days on the market. For homes over $200,000, those that include high quality photography sell for $3000 to $11,000 more.
Are you ready to have more viewings, build the trust factor with buyers and increase your profit? If you answered yes to these questions, now is the time to schedule a photo session for your next listing property. Once you have made the decision to hire a photographer who specializes in Real Estate photography you will want to know how the process works.
Here are the basics:
You have the property cleaned and ready to present. I have included a link to a checklist that will help greatly. I arrive, and after a brief 5-minute setup, begin photographing the interior. I will also shoot the exterior of the home. I edit the images and send you a download link
What you get: Photos composed to sell the experience at your property. Professionally edited high-resolution images. We include images for televisions throughout the house, fireplace fire (when desired), and blue sky replacement. We create images that pull on emotions and state facts.
Your photos affect buyers’ emotions while browsing your listing. Photos must invoke an emotion: you want potential buyers to not only choose your property but also to desire your property. Emotions sell and facts justify
Thank you for checking out my tips on Real Estate photography. I’m going to wrap up with a little bit of information about how you can use your new professional images. The obvious use is in your listing on MLS, however, your professional images can be used for Zillow, all content marketing, including social media, blog posts, and email newsletters. Don’t forget marketing material like business cards, rack cards, thank you cards, postcards, and swag. We can also help with creating an amazing flyer to help feature the home.
We are excited to partner with you. It’s our focus to take one area off of your plate so that you can focus on serving more clients. That is what teamwork looks like. Email us today and we will begin the process to shoot your next listing or click HERE.